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Paul Rand Quote

By: Main Hugger
Thursday, Jul 21 2011
Note, Quote

Paul Rand in Graphis, 1981

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

Paul Rand said this in 1981. These words didn’t just stand the test of time, but are more true today than they were thirty years ago.

You can’t just be an illustrator anymore. You have to know also how to digitize your work, how to present it to the client and sell it. If you can’t do one of these you really shouldn’t call yourself a designer.

via Imprint

Shapes

By: Main Hugger
Wednesday, Jul 20 2011
Image, Note, Quote

via Interuserface

Visual identity takes many forms, from the most superficial of trademarks to the most integrated of design signatures. Shapes are part of its language. At their most basic, shapes are universal, untetherable to any name, product, or brand. But in context, in their intersections and in the synthesis of forms, they are powerful.

Great point.

Sounds Arrogant? Because It Is.

By: Main Hugger
Saturday, Jul 16 2011
Quote

They wrote about themselves A few words about Art. Lebedev Studio

We live the way we like. We work the way we believe is right. We don’t give a sh** about corporate values all together. All the award plaques end up hanging in our lavatory.

When you are a successful design studio you can be a snob. You don’t have to be a snob, and you probably shouldn’t. But you can.

Link Outlines

By: igor
Friday, Jul 15 2011
Note, Quote

Paul Boag asked web designers a good question on Twitter:

Do you disable outline in CSS? Which is more important aesthetics or keyboard navigation?

I go for the 90/90 rule which Apple uses to make design decisions with their products. The word on the street is that Apple focuses on the things 90% of their users do 90% of the time. With some exceptions.

For most websites less than 1% of the visitors use their keyboards to navigate.

In a perfect world, it would be the browser taking care of link outlines in a more useful and estetically pleasing way. But this is not a perfect world, it is rather a world with Internet Explorer 6 still in the wild.

Design Professionalism

By: Main Hugger
Thursday, Jul 14 2011
Quote

Andy Rutledge wrote in Design Professionalism

Professionals have control over and, correspondingly, ultimate responsibility for their own work. Professionals tend to define the terms, processes, and conditions of work to be performed for clients.

Members of a profession exercise discrimination in choosing clients rather than simply accepting any interested party as a customer.

Music to my ears.

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